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10 Ways To Promote Your Ebay Store And Get More Bids
By John Thornhill
If you are serious about making money on eBay you need to have an eBay store. This gives you your own unique URL that you can use to promote your store.
Now it doesn't take a genius to work this formula out. More visitors = more sales.
Here are 10 easy ways to promote your eBay store and gain extra traffic that in turn will lead to more bids.
1. Make sure you provide a link to your eBay store from every auction you run. If someone is not interested in your auction they may be interested in something else you are selling in your eBay store.
Make sure you ask people to click on your link and they will. How many times have you seen the term 'please view my other auctions' or 'visit my eBay store for more bargains' I bet you've clicked on those links sometimes too? I know I have. It's all about encouraging the person to do what you want. After all, if they don't click on your link what have you lost? Nothing.
2. Include a simple signature in all outgoing emails. Make sure you use a catchy headline to attract visitors. Again, ask people to click your link.
3. Include a link to your store in all winning bidder emails you send to your eBay customers. Just a simple line of text explaining you have many more quality items in your store will do.
4. If you use eBay to automatically invoice your customers make sure you mention your eBay store and provide a link.
5. If you take part in forum discussions and are allowed a signature make sure you provide a link to your eBay store in all forum posts you make.
6. Look for forums related to what you sell, offer advice and take part in discussions and make sure you mention your eBay store wherever possible.
7. If you can set up an auto responder for your customer emails have it say something like:- "Hi. Thanks for getting in touch, I have received your and will respond soon" then include your signature.
8. Write at least one article per month related to your eBay business and include a link to your eBay store, just as I have done here.
9. Create an eBay about me page and make sure you mention your eBay store. Again, ask people to click your link and they will.
10. Consider upgrading your store to the featured level. If you are a high volume seller the extra cost will be worth it.
There you have it, 10 simple steps to ensure you gain more visitors to your auctions. If you implement these steps into your eBay business you will receive more visitors and in turn more bids. Free Article brought to YOU by ArticlesOn.com, where you'll find Articles On Everything! Visit http://articleson.com to get more free content. John Thornhill is an eBay PowerSeller and trades on eBay under the username planetsms. For more eBay selling advice visit www.planetsmsnewsletter.com/
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Emailcenter at E-Commerce Expo
Emailcenter will be exhibiting the latest version of Maxemail along with presenting our case study on how toptable.co.uk have increased bookings from their email marketing by 60% within a year.
Relevant email content quick and easy with ?Maxemail Content Generator?
Emailcenter have launched ?Maxemail Content Generator?, the email marketing industry?s first solution for assisting email marketers with generating relevant content for their email campaigns.
New Triggered Email Wizard
Emailcenter have enhanced their existing triggered emails capabilities within their Maxemail email marketing solution by including a series of wizards that enable even the most non-technical users to create and edit their triggered emails.
Changes to email marketing in 2007
Email marketing has moved on in a number of areas over the past 12 months. Things that were relevant in January are no longer correct - here are the main changes you should be aware of.
10 common email marketing questions
We get asked the same questions every day so we thought we would put the answers to the most popular ones here.
Easy ways of adding dynamic content to your email campaigns
Dynamic content is about tailoring sections of your email content for each recipient. The benefits are it increases the relevance of each email and can save valuable time in the production process.
Dynamic content should be more than just adding in relevant product offers and news - there are many other ways you can tailor your email.
Institute of Direct Marketing - Email deliverability article
Emailcenter recently had our paper entitled "A guide to email deliverability for B2C marketers" within the New Technology Briefing section of the Journal of Direct, Data and Digital Marketing Practice. IDM members can download the paper here or refer to their paper copy of the journal.
New Maxemail Comparison reports
Maxemail users will soon be seeing some new reporting functions to build reports comparing different email campaigns.
10 quick wins for your email marketing
At the recent E-Commerce Expo event Emailcenter presented a seminar providing some useful insights into how you can make some quick wins in your email marketing.
New Maxemail V4.3 features
Emailcenter have now released V4.3 of Maxemail. Key enhancements are described on this page.
A/B Split Testing for your email campaigns - Webinar Download
Following our recent webinar on A/B Split Testing we have a recording of the session that you can download and view at your leisure.
Case Study: Automating email campaigns
One of the major reasons why advanced email campaigns are not implemented is the amount of time it takes to produce relevant content and set-up all of the segments. Here is a guide to how Maxemail can help along with a case study of how one company has fully automated their email marketing.
Got an RSS feed? Find out how you can use it to automate your email campaigns
If you have an RSS feed on your website Emailcenter can now help you utilise its content to populate your email templates.
Each email takes time to produce so by having content automatically embedded into your email template with all of the correct formatting could enable you to save time and send emails that would not otherwise be feasible.
Corporate Direct: Case Study
Corporate Direct (Europe) Limited trading as Corporate Telecommunications are a specialist distributor of headsets, handsets, audio conferencing, call recording and voice and data installation equipment. Products are sold through both a telesales operation and the online store.
Email marketing is used by Corporate Direct to drive additional orders from their existing customers. As this channel provides detailed reporting information regarding who has received, opened and clicked upon the email the reporting information is then utilised to target the telesales effort.
A guide to planning email marketing campaigns for Christmas
According to the IMRG in the run-up to Christmas 2006 British consumers spent £7.66 billion online. In many cases retailers earn more in the 10 weeks prior to Christmas than the other 42 weeks of the year put together.
While your search marketing strategy, online and offline advertising will bring you new customers, email will enable you to drive sales from existing customers and warm prospects. This guide provides online retailers with some tips to maximise the success of their email marketing campaigns during this period.
Email template tips
We are often asked for advice on designing a template. There are many things to consider and we have split these into 3 main categories.
5 quick fixes for your email marketing
Over the last few months we have worked with our clients to find some easy tweaks to their email campaigns that have a big boost on performance of the email campaigns. Here are our favourites.
Automating email campaigns
In our Maxenews newsletter we are always saying that one of the important success factors of an email is its relevance to the recipient. Part of what makes up relevance is the time they receive certain emails. With the Maxemail API you can automate all of the manual processes in setting up a campaign - therefore enabling you to send campaigns to a small number which otherwise would not have been worth the effort.
10 ways to improve your sign up process
We explain how to improve your email sign up process using incentives, formatting and layout to make sure you're getting as many people as possible subscribing to your newsletters or email offers.
New Maxemail Integration options
Emailcenter have enhanced our API service that is used to integrate other systems with Maxemail. This could include automating data transfer into lists from your CRM system, recording tracking information such as opens against your internal customer records or even setting up automated campaigns from your website.
How to boost open rates with your 'From' name
The subject line of the email is often considered the main factor in achieving a good open rate. However if the recipient does not know and trust the sender of the message they are less likely to open the message in the fear of it being spam or a virus. Here are some examples of using 'From' addresses that have significantly increased the number of opens.
How small changes can turn into a huge boost for you email marketing
Small changes to your email can make a surprisingly large impact on your results. Marketers who test their emails generally stick to basics such as subject lines, the day of the week or from name. These are fairly obvious things to test and will make a huge difference. But what about minor changes to copy and layout? Do these make any significant difference?
When is the best day to send an email campaign in your industry?
Over the last couple of months we have looked at which day or hour is best for sending your email marketing campaigns. Up until now we have looked at overall benchmarks but we also thought it would be interesting to look at how the results vary by sector.
Using Dynamic Content to reduce campaign set-up time
If you have numerous versions of a newsletter there is a way you can reduce the amount of work required in preparing the newsletter using dynamic content to tailor parts of the message for each recipient.
Emailcenter join the DMA
As part of our on-going commitment to staying at the forefront of email, digital and direct marketing we have joined The IDM
When is the best time to send an email campaign?
Following on from last months article on the best day of the week for sending email we will now look at the best time of day for sending.
Introducing Maxemail Heatmaps report
A new feature being introduced in Maxemail is our Heatmap report. The Heatmap report overlays the click-thru's in an email campaign on top of your creative. Users of analytics packages such as Google Analytics will be familiar with this approach.
When is the best time to send an email?
The most common question asked by our clients is when is the best time to send an email campaign to their lists. Many people can give generic advice but to truly understand how effective each day of the week is you need to look at the average open and click-thru rates for each day.
Is your email marketing legal?
All limited companies should be including certain name and address details in all email campaigns. Here is what those details are.
My email has been classified as junk by an ISP - what should I change to get it delivered?
If you are using Inbox Seeding this is a common problem you may come across. Where as the spam assassin filter clearly shows the reasons for a particular score Hotmail, Yahoo and the other major providers never provide reasons why the email has been classified as spam. Therefore where on earth do you start when making changes?
Overview of the UK's main blacklists
Blacklists are lists of IP addresses and domain names that are considered to be sources of spam. If you appear on a blacklist the chances are it will have a massive effect on your email campaign as much as 40% of your list could be blocked.
Outlook 2007 - a new problem for email marketers
Traditionally it has been easy for designers to get their HTML email rendered correctly in Outlook, the dominant desktop email client. Unfortunately this is about to change with the release of Outlook 2007.
10 more must have features in your email marketing software
Last month we looked at 10 key features your email marketing software solution should possess. Here are 10 more
What is the benchmark deliverability rate in your industry?
Last month we revealed the results of our survey into benchmark deliverability rates at each of the major ISPs in the UK. This highlighted some interesting results and provided us with various action points for ensuring good deliverability.
Which UK domain is the worst for email deliverability?
At Emailcenter we utilised our Inbox Seeding tool to test 128 different email creatives at the major ISPs to see how many were delivered into the inbox, junk mail folder or completely rejected. This article shows you the easiest and most difficult ISP's to deliver to.
10 must have features in your email marketing software
Email marketing software enables you manage your email campaigns more effectively. If you are looking for a solution read this guide on the 10 essential features you should be looking for.
Why is your 'From' address so important for email deliverability?
There are a number of reasons why using the 'From' address used in your email campaign will effect deliverability and your open rate. This article provides 5 areas for you to look at.
Preview your email marketing messages in different email clients
A guide to getting your email rendered correctly in email clients and a description of a tool for previewing your email marketing messages.
What email domains provide email marketers with the best results?
Research shows that email marketers will get different response rates at different ISP's. Read about the research and what to do here.
Introducing Inbox seeding - improve your email deliverability
For many B2C email marketers ensuring that you do not get
delivered to the junk mail folder at the major ISP's is crucial
to the success of any email campaign. The reason why it is more important
for B2C marketers is that as much as 80% of their list might be at one ISP
in particular, usually Hotmail. Find out how Inbox Seeding may help.
Maxemail ROI Tracking - understanding how your emails are driving
sales
Emailcenter have recently released our ROI tracking solution
that enables you to see how many people, and how much revenue was generated
from each email campaign. While this can of course be fulfilled by your
web analytics solution there are many benefits of using the Maxemail
solution
Why is funnel reporting so important in email marketing?
Most email marketing solutions give you stats on opens, click-thru's
and so on. These stats only give you a limited insight into the performance.
What is really required is a funnel report.
Advantages of an in-house solution for your email marketing
The general trend in the email marketing industry has been
for people to move away from in-house solutions towards the hosted model.
This is usually because of the perception that the problems you were
having with your custom-built email-marketing tool would not be solved
by off the shelf software.
Text vs. HTML - which is best?
A question that is often asked is should I send my message
in HTML or plain text? Of course with solutions such as Maxemail you
can send in multi-part and the vast majority of email clients can read
HTML now.
White-labelling Maxemail to offer your own email marketing service
Agencies whom wish to offer email marketing is an additional
service to their clients can take advantage of our white-labelled version
of Maxemail.
Benefits of dynamic content in email marketing
We published a full guide to designing emails for web-based
email clients some time ago. However here is a simplified guide to the
do?s and the don?ts.
General display tips for Hotmail, AOL and Yahoo
We published a full guide to designing emails for web-based
email clients some time ago. However here is a simplified guide to the
do?s and the don?ts.
Maxemail Version 4 Preview
The latest major release of Maxemail is nearly ready. Subscribers
to our newsletter and blog can have a sneak preview of the new features
including additional reporting, a UK deliverability toolbox and dynamic
content.
Using Video in email marketing campaigns
Video is an excellent medium for demonstrating products,
launching viral campaigns or promoting a holiday destination. See an
example of video in action.
Industry Specific Email Marketing Benchmarks
Emailcenter have been publishing benchmark figures for email
marketers for several months. However we have now broken these figures
down into several industry segments to help marketers identify how they
are performing against similar organisations.
Why do you get poor email marketing performance?
Most marketers measure their email campaigns in
terms of the amount of opens & clicks they can generate. These
stats tells us how well our email campaigns might be performing but
to understand why something might not be. These fall into the following
areas: - Frequency
- Content
- Relevancy
- Deliverability
- Rendering
- Data Collection
- Email Creative
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Chris King joins the Emailcenter support team
Emailcenter have made another addition to their support team.
Email Marketing Content Management Module
Editing HTML email templates made easy with the <A href="http://www.emailcenteruk.com/blog/email-marketing-content-management-module.htm">Content
Management Module</A>. If you require marketers to update HTML
emails then we recommend using our content management module.
Download our email marketing book
If you are new to email marketing you will find our <A
href="http://www.emailcenteruk.com/blog/email-marketing-book.htm">email
marketing book</A> a good read.
Achieving better email marketing performance through A/B split
tests
If any marketer wants evidence of how A/B testing can assist
their email campaigns then read on.
Emailcenter launch email marketing partnership with Bluesheep
Emailcenter, the UKs leading email service provider and Bluesheep,
owners of the B2B database "The UK Business Universe" have joined forces
to provide a comprehensive range of B2B email services.
How often should I send email marketing campaigns?
As this is written by an email marketing service provider
you would expect the answer to be "as often as possible". The correct
answer however would be whenever you have something relevant to say.
Too many email campaigns are sent once a month or once a week in a rigid
fashion. Read more by clicking the link belows
UK Email Marketing Law
In the UK there are basic guidelines to suggest whether the
email marketing campaigns you are running are legal or not. The guidelines
differ for B2B and B2C lists - this article helps you decide whether
you are legal.
Goodmail - Is this the start of paying for Email?
AOL recently announced that through a partnership with Goodmail
email marketers could pay to guarantee delivery of their emails into
the inbox with all images and links intact.
Dynamic Content in your email marketing campaigns
Dynamic content is about personalising your emails with content
and offers based upon the recipients profile. This goes beyond simple
merging of fields such as 'Dear Fred' and is also different to setting
up a email campaign for each segment of your database. Here is how you
could use dynamic content in your email marketing campaigns
Bonded Sender - will it help your deliverabiity rate?
Bonded Sender, the paid-for whitelist has recently changed
to Sender Score Certified. The scheme is used by many ISP's including
Hotmail as their only form of whitelist. The original concept was to
post a bond and any spam complaints generated would have $20 deducted
from this. The theory being that no spammer could afford to work on
this basis while a genuine permission based sender would not generate
many complaints. Does it actually help though?
HTML Email Client Compatability Whitepaper
Have you ever struggled with an email design that looks a
mess in Hotmail or another email client? Email clients are not web browsers
like Internet Explorer so there strength is not in displaying complex
HTML pages but in helping users to send and receive email. Our whitepaper
should guide you through the pitfalls.
10 Tips and Techniques for Effective Email Marketing
Need a bit of inspiration for your email marketing? Try our
briefing entitled '10 Tips & Techniques for Effective Email Marketing'.
Help with avoiding spam filters
Email deliverability can be a major problem when sending
email marketing campaigns. However understanding this can be an absolute
minefield for marketers. Terms such as blacklist, whitelist, false positives
and IP addresses are just some of the terms marketers have to understand
before even thinking about taking action.
Email Marketing Software Buyers Guide
What should you look for when choosing an email marketing
software solution? Read the guide...
Using embedded images in email campaigns
With image blocking becoming more of a problem when sending
email marketing campaigns, why not embed some of the images so they
always display?
Emailcenter launch email marketing news blog
Keeping up-to-date with email marketing can be a tiresome
process. Sign up for our RSS feed or monthly newsletter to stay ahead.
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