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10 Ways To Promote Your Ebay Store And Get More Bids By John Thornhill If you are serious about making money on eBay you need to have an eBay store. This gives you your own unique URL that you can use to promote your store.Now it doesn't take a genius to work Read more...
Why Should I Open Your E-mail? By Hamish Hayward According to a survey by Doubleclick, the "average" consumer receives 308 e-mails each week. Of these, 62% (191) are considered to be spam. Most of these e-mails will be deleted unread.So, if Read more...
Email Marketing And Opt In List Building By John Ugoshowa Since the advent of the information technology, the Internet had been a valuable commodity to most people. Here, they find ways on how to earn more money even without having to spend more capital on Read more...
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How To Forget About Spam Once And For All By Manu Goel You will laugh next time you see an unknown message in your Inbox. This knowledge will help you understand more what spammers and phishers look like.
First suggestion to decrease spam
The best way to decrease or totally eliminate spam from your Inbox is to use a Gmail account. I tested a lot of accounts, such as yahoo mail, msn hotmail, adpost, Outlook express and mailup.
I noticed that Gmail is very good to filter spam, and even though I receive spam all of it ends automatically in the Spam Folder. I do not use any anti spam software. Although I receive even more than hundred emails a day the spam software is useless if you have a Gmail account. You can get it for free from the google website.
If you are receiving spam from the same people over and over again you can report them. If you use Gmail, you can contact the Google Team. You can also create a filter that will automatically delete all messages sent from a specific address.
Common reasons you receive spam
1. You receive spam because people see your address. That does not mean you have to keep it Top Secret. It means you must use your carefully. If possible don't write it down in message boards, forums, groups or classified ads.
Treat your address as if it is the key of an important door. Do not share it with everyone, or give it freely away to other people whom you do not yet know. Spammers find these addresses online, anywhere. Then they start sending you messages or even sell your to other spammers.
I have more than one Gmail account and you can too. If you have many contacts or do business you can just use one account for sending emails and another for something else.
2. Subscriptions to newsletters, ezines or any other subscription may be dangerous. Do not submit your Name and to all the subscription boxes you find online.
Some are so interesting that attract a lot of people, maybe cause they are giving away something for free. There are hundreds and thousands of newsletters, and usually they all give some freebie to attract new subscribers.
Use caution, and only subscribe to newsletters and ezines that you are really interested in, not just to receive the freebie. If you just need the freebie a good idea is to create a new Gmail account and name it myfrebbies. Then use that account just for getting freebies.
If the site is looking badly designed, or even some other things that are repelling you, then don't subscribe. The badly designed sites do not have good newsletters neither and they might sell your or send you spam.
Most dangerous type of spam
Phishing is the most dangerous type of scam. Phishers attempt to fraudulently acquire sensitive information, such as passwords and credit card details. These people are simple called Phishers not Spammers.
Phishers send messages trying to make you believe they are huge companies like paypal, ebay, stormpay, HSBC and many others.
You can read the title of your messages and simple understand they are fake.
Further more these may contain adware or spyware. You should just delete them. Never click the links.
Those sites are fake, and just by clicking on a single fake link from your message that can harm your PC with spyware or adware.
Ebay, paypal or any other worldwide known company will always you saying: Dear your full name or Dear name
Phishers most often do not even say Dear or Hello, or say just Hello Friend. They don't know your real name most often.
Links inside emails can be verified to see if they are fake or real. If you open a message and you think it is phishing place your mouse button without clicking over the URL. It's important not to click. Then simple look at the bottom of your browser.
Are the links the same? Probably not, cause they are fake. Delete message.
You should treat spam as if they are really harmful cause they indeed are. Take care of your address, cause it is the key to your privacy. The Internet can be very dangerous if you allow it to be. This advice helps makes your online activity safer. Everyone has common sense, and it is important to make use of it when you are on the Internet. If it looks to good to be true, than it is. Free Article brought to YOU by ArticlesOn.com, where you'll find Articles On Everything! Visit http://articleson.com to get more free content. Karl Smith sells No Adware software and he recommends the software to prevent spyware and adware. No adware is giving away a free trial of their software www.deletespyware-adware.com
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Emailcenter at E-Commerce Expo Emailcenter will be exhibiting the latest version of Maxemail along with presenting our case study on how toptable.co.uk have increased bookings from their email marketing by 60% within a year. Relevant email content quick and easy with ?Maxemail Content Generator? Emailcenter have launched ?Maxemail Content Generator?, the email marketing industry?s first solution for assisting email marketers with generating relevant content for their email campaigns. New Triggered Email Wizard Emailcenter have enhanced their existing triggered emails capabilities within their Maxemail email marketing solution by including a series of wizards that enable even the most non-technical users to create and edit their triggered emails. Changes to email marketing in 2007 Email marketing has moved on in a number of areas over the past 12 months. Things that were relevant in January are no longer correct - here are the main changes you should be aware of. 10 common email marketing questions We get asked the same questions every day so we thought we would put the answers to the most popular ones here. Easy ways of adding dynamic content to your email campaigns Dynamic content is about tailoring sections of your email content for each recipient. The benefits are it increases the relevance of each email and can save valuable time in the production process.
Dynamic content should be more than just adding in relevant product offers and news - there are many other ways you can tailor your email. Institute of Direct Marketing - Email deliverability article Emailcenter recently had our paper entitled "A guide to email deliverability for B2C marketers" within the New Technology Briefing section of the Journal of Direct, Data and Digital Marketing Practice. IDM members can download the paper here or refer to their paper copy of the journal. New Maxemail Comparison reports Maxemail users will soon be seeing some new reporting functions to build reports comparing different email campaigns. 10 quick wins for your email marketing At the recent E-Commerce Expo event Emailcenter presented a seminar providing some useful insights into how you can make some quick wins in your email marketing. New Maxemail V4.3 features Emailcenter have now released V4.3 of Maxemail. Key enhancements are described on this page. A/B Split Testing for your email campaigns - Webinar Download Following our recent webinar on A/B Split Testing we have a recording of the session that you can download and view at your leisure. Case Study: Automating email campaigns One of the major reasons why advanced email campaigns are not implemented is the amount of time it takes to produce relevant content and set-up all of the segments. Here is a guide to how Maxemail can help along with a case study of how one company has fully automated their email marketing. Got an RSS feed? Find out how you can use it to automate your email campaigns If you have an RSS feed on your website Emailcenter can now help you utilise its content to populate your email templates.
Each email takes time to produce so by having content automatically embedded into your email template with all of the correct formatting could enable you to save time and send emails that would not otherwise be feasible. Corporate Direct: Case Study Corporate Direct (Europe) Limited trading as Corporate Telecommunications are a specialist distributor of headsets, handsets, audio conferencing, call recording and voice and data installation equipment. Products are sold through both a telesales operation and the online store.
Email marketing is used by Corporate Direct to drive additional orders from their existing customers. As this channel provides detailed reporting information regarding who has received, opened and clicked upon the email the reporting information is then utilised to target the telesales effort. A guide to planning email marketing campaigns for Christmas According to the IMRG in the run-up to Christmas 2006 British consumers spent £7.66 billion online. In many cases retailers earn more in the 10 weeks prior to Christmas than the other 42 weeks of the year put together.
While your search marketing strategy, online and offline advertising will bring you new customers, email will enable you to drive sales from existing customers and warm prospects. This guide provides online retailers with some tips to maximise the success of their email marketing campaigns during this period. Email template tips We are often asked for advice on designing a template. There are many things to consider and we have split these into 3 main categories. 5 quick fixes for your email marketing Over the last few months we have worked with our clients to find some easy tweaks to their email campaigns that have a big boost on performance of the email campaigns. Here are our favourites. Automating email campaigns In our Maxenews newsletter we are always saying that one of the important success factors of an email is its relevance to the recipient. Part of what makes up relevance is the time they receive certain emails. With the Maxemail API you can automate all of the manual processes in setting up a campaign - therefore enabling you to send campaigns to a small number which otherwise would not have been worth the effort. 10 ways to improve your sign up process We explain how to improve your email sign up process using incentives, formatting and layout to make sure you're getting as many people as possible subscribing to your newsletters or email offers. New Maxemail Integration options Emailcenter have enhanced our API service that is used to integrate other systems with Maxemail. This could include automating data transfer into lists from your CRM system, recording tracking information such as opens against your internal customer records or even setting up automated campaigns from your website. How to boost open rates with your 'From' name The subject line of the email is often considered the main factor in achieving a good open rate. However if the recipient does not know and trust the sender of the message they are less likely to open the message in the fear of it being spam or a virus. Here are some examples of using 'From' addresses that have significantly increased the number of opens. How small changes can turn into a huge boost for you email marketing Small changes to your email can make a surprisingly large impact on your results. Marketers who test their emails generally stick to basics such as subject lines, the day of the week or from name. These are fairly obvious things to test and will make a huge difference. But what about minor changes to copy and layout? Do these make any significant difference? When is the best day to send an email campaign in your industry? Over the last couple of months we have looked at which day or hour is best for sending your email marketing campaigns. Up until now we have looked at overall benchmarks but we also thought it would be interesting to look at how the results vary by sector. Using Dynamic Content to reduce campaign set-up time If you have numerous versions of a newsletter there is a way you can reduce the amount of work required in preparing the newsletter using dynamic content to tailor parts of the message for each recipient. Emailcenter join the DMA As part of our on-going commitment to staying at the forefront of email, digital and direct marketing we have joined The IDM When is the best time to send an email campaign? Following on from last months article on the best day of the week for sending email we will now look at the best time of day for sending. Introducing Maxemail Heatmaps report A new feature being introduced in Maxemail is our Heatmap report. The Heatmap report overlays the click-thru's in an email campaign on top of your creative. Users of analytics packages such as Google Analytics will be familiar with this approach. When is the best time to send an email? The most common question asked by our clients is when is the best time to send an email campaign to their lists. Many people can give generic advice but to truly understand how effective each day of the week is you need to look at the average open and click-thru rates for each day. Is your email marketing legal? All limited companies should be including certain name and address details in all email campaigns. Here is what those details are. My email has been classified as junk by an ISP - what should I change to get it delivered? If you are using Inbox Seeding this is a common problem you may come across. Where as the spam assassin filter clearly shows the reasons for a particular score Hotmail, Yahoo and the other major providers never provide reasons why the email has been classified as spam. Therefore where on earth do you start when making changes? Overview of the UK's main blacklists Blacklists are lists of IP addresses and domain names that are considered to be sources of spam. If you appear on a blacklist the chances are it will have a massive effect on your email campaign as much as 40% of your list could be blocked. Outlook 2007 - a new problem for email marketers Traditionally it has been easy for designers to get their HTML email rendered correctly in Outlook, the dominant desktop email client. Unfortunately this is about to change with the release of Outlook 2007. 10 more must have features in your email marketing software Last month we looked at 10 key features your email marketing software solution should possess. Here are 10 more What is the benchmark deliverability rate in your industry? Last month we revealed the results of our survey into benchmark deliverability rates at each of the major ISPs in the UK. This highlighted some interesting results and provided us with various action points for ensuring good deliverability. Which UK domain is the worst for email deliverability? At Emailcenter we utilised our Inbox Seeding tool to test 128 different email creatives at the major ISPs to see how many were delivered into the inbox, junk mail folder or completely rejected. This article shows you the easiest and most difficult ISP's to deliver to. 10 must have features in your email marketing software Email marketing software enables you manage your email campaigns more effectively. If you are looking for a solution read this guide on the 10 essential features you should be looking for. Why is your 'From' address so important for email deliverability? There are a number of reasons why using the 'From' address used in your email campaign will effect deliverability and your open rate. This article provides 5 areas for you to look at. Preview your email marketing messages in different email clients A guide to getting your email rendered correctly in email clients and a description of a tool for previewing your email marketing messages. What email domains provide email marketers with the best results? Research shows that email marketers will get different response rates at different ISP's. Read about the research and what to do here. Introducing Inbox seeding - improve your email deliverability For many B2C email marketers ensuring that you do not get
delivered to the junk mail folder at the major ISP's is crucial
to the success of any email campaign. The reason why it is more important
for B2C marketers is that as much as 80% of their list might be at one ISP
in particular, usually Hotmail. Find out how Inbox Seeding may help. Maxemail ROI Tracking - understanding how your emails are driving
sales Emailcenter have recently released our ROI tracking solution
that enables you to see how many people, and how much revenue was generated
from each email campaign. While this can of course be fulfilled by your
web analytics solution there are many benefits of using the Maxemail
solution Why is funnel reporting so important in email marketing? Most email marketing solutions give you stats on opens, click-thru's
and so on. These stats only give you a limited insight into the performance.
What is really required is a funnel report. Advantages of an in-house solution for your email marketing The general trend in the email marketing industry has been
for people to move away from in-house solutions towards the hosted model.
This is usually because of the perception that the problems you were
having with your custom-built email-marketing tool would not be solved
by off the shelf software. Text vs. HTML - which is best? A question that is often asked is should I send my message
in HTML or plain text? Of course with solutions such as Maxemail you
can send in multi-part and the vast majority of email clients can read
HTML now. White-labelling Maxemail to offer your own email marketing service Agencies whom wish to offer email marketing is an additional
service to their clients can take advantage of our white-labelled version
of Maxemail. Benefits of dynamic content in email marketing We published a full guide to designing emails for web-based
email clients some time ago. However here is a simplified guide to the
do?s and the don?ts. General display tips for Hotmail, AOL and Yahoo We published a full guide to designing emails for web-based
email clients some time ago. However here is a simplified guide to the
do?s and the don?ts. Maxemail Version 4 Preview The latest major release of Maxemail is nearly ready. Subscribers
to our newsletter and blog can have a sneak preview of the new features
including additional reporting, a UK deliverability toolbox and dynamic
content. Using Video in email marketing campaigns Video is an excellent medium for demonstrating products,
launching viral campaigns or promoting a holiday destination. See an
example of video in action. Industry Specific Email Marketing Benchmarks Emailcenter have been publishing benchmark figures for email
marketers for several months. However we have now broken these figures
down into several industry segments to help marketers identify how they
are performing against similar organisations. Why do you get poor email marketing performance?
Most marketers measure their email campaigns in
terms of the amount of opens & clicks they can generate. These
stats tells us how well our email campaigns might be performing but
to understand why something might not be. These fall into the following
areas: - Frequency
- Content
- Relevancy
- Deliverability
- Rendering
- Data Collection
- Email Creative
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Chris King joins the Emailcenter support team Emailcenter have made another addition to their support team. Email Marketing Content Management Module Editing HTML email templates made easy with the <A href="http://www.emailcenteruk.com/blog/email-marketing-content-management-module.htm">Content
Management Module</A>. If you require marketers to update HTML
emails then we recommend using our content management module. Download our email marketing book If you are new to email marketing you will find our <A
href="http://www.emailcenteruk.com/blog/email-marketing-book.htm">email
marketing book</A> a good read. Achieving better email marketing performance through A/B split
tests If any marketer wants evidence of how A/B testing can assist
their email campaigns then read on. Emailcenter launch email marketing partnership with Bluesheep Emailcenter, the UKs leading email service provider and Bluesheep,
owners of the B2B database "The UK Business Universe" have joined forces
to provide a comprehensive range of B2B email services. How often should I send email marketing campaigns? As this is written by an email marketing service provider
you would expect the answer to be "as often as possible". The correct
answer however would be whenever you have something relevant to say.
Too many email campaigns are sent once a month or once a week in a rigid
fashion. Read more by clicking the link belows UK Email Marketing Law In the UK there are basic guidelines to suggest whether the
email marketing campaigns you are running are legal or not. The guidelines
differ for B2B and B2C lists - this article helps you decide whether
you are legal. Goodmail - Is this the start of paying for Email? AOL recently announced that through a partnership with Goodmail
email marketers could pay to guarantee delivery of their emails into
the inbox with all images and links intact. Dynamic Content in your email marketing campaigns Dynamic content is about personalising your emails with content
and offers based upon the recipients profile. This goes beyond simple
merging of fields such as 'Dear Fred' and is also different to setting
up a email campaign for each segment of your database. Here is how you
could use dynamic content in your email marketing campaigns Bonded Sender - will it help your deliverabiity rate? Bonded Sender, the paid-for whitelist has recently changed
to Sender Score Certified. The scheme is used by many ISP's including
Hotmail as their only form of whitelist. The original concept was to
post a bond and any spam complaints generated would have $20 deducted
from this. The theory being that no spammer could afford to work on
this basis while a genuine permission based sender would not generate
many complaints. Does it actually help though? HTML Email Client Compatability Whitepaper Have you ever struggled with an email design that looks a
mess in Hotmail or another email client? Email clients are not web browsers
like Internet Explorer so there strength is not in displaying complex
HTML pages but in helping users to send and receive email. Our whitepaper
should guide you through the pitfalls. 10 Tips and Techniques for Effective Email Marketing Need a bit of inspiration for your email marketing? Try our
briefing entitled '10 Tips & Techniques for Effective Email Marketing'. Help with avoiding spam filters Email deliverability can be a major problem when sending
email marketing campaigns. However understanding this can be an absolute
minefield for marketers. Terms such as blacklist, whitelist, false positives
and IP addresses are just some of the terms marketers have to understand
before even thinking about taking action. Email Marketing Software Buyers Guide What should you look for when choosing an email marketing
software solution? Read the guide... Using embedded images in email campaigns With image blocking becoming more of a problem when sending
email marketing campaigns, why not embed some of the images so they
always display? Emailcenter launch email marketing news blog Keeping up-to-date with email marketing can be a tiresome
process. Sign up for our RSS feed or monthly newsletter to stay ahead.
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