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How You Can Monitor Your Computer, Protect Your Family, And Fatten Your Wallet!
By William Milligan
Internet Surveillance Software Programs are not new to the internet. The main function of the software is to allow you to record the activity of other people on your computer.Internet Read more...
 
More Things To Do With Your Digital Photos
By Ziv Haparnas
Digital cameras have changed the way we take and use photos. With tradition film cameras you usually ended up printing photos and sorting them into photo albums. With digital cameras however the Read more...

Why Should I Open Your E-mail?
By Hamish Hayward
According to a survey by Doubleclick, the "average" consumer receives 308 e-mails each week. Of these, 62% (191) are considered to be spam. Most of these e-mails will be deleted unread.So, if Read more...
 

Below, you'll find extensive information on leading email scams articles and products to help you on your way to success.

Why Should I Open Your E-mail?
By Hamish Hayward
According to a survey by Doubleclick, the "average" consumer receives 308 e-mails each week. Of these, 62% (191) are considered to be spam. Most of these e-mails will be deleted unread.

So, if you're one of the many internet marketers using e-mail to promote a product, service or opportunity, how will you ensure that your e-mail messages get opened? What can you do to keep your prospect's finger off the delete key?

The answer is provided by the same survey and may surprise you initially. According to Doubleclick's survey, 63% of consumers base their decision on whether to read or delete an e-mail based upon the information in the "from" field. Simply put, most people check to see who sent the e-mail before they decide to open it or not.

Think about it - isn't that what you do? Don't you generally tend to read e-mails from people you know and trust in preference to others?

So how, exactly, do you first become known to and then become trusted by your prospects? Certainly this is something that's easier said than done - but it can be done and it's well worth the effort.

First of all don't spam. You will become known to your prospect -but for all the wrong reasons. Your e-mail messages will be deleted unread and you may lose your ISP account.

Use permission e-mailing. Build a list of opt-in e-mail subscribers. Use a sign up form on every page of your website. Use a special "gateway" page where people can join your list. Give away free e-books, reports, white papers etc. as an incentive to join your list.

Provide your subscribers with useful information. Don't bombard them with a daily hard sell and don't send them information or offers unrelated to the original topic in which they expressed an interest.

Intersperse your information with relevant offers which they may be interested in.

It's that simple. Build your opt-in list and provide your subscribers with real and valuable information. Yes - it takes time and effort, two commodities which many internet "marketers" seem reluctant to invest - but the results are worth it.

Free Article brought to YOU by ArticlesOn.com, where you'll find Articles On Everything! Visit http://articleson.com to get more free content.

Hamish Hayward
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Emailcenter at E-Commerce Expo
Emailcenter will be exhibiting the latest version of Maxemail along with presenting our case study on how toptable.co.uk have increased bookings from their email marketing by 60% within a year.
Relevant email content quick and easy with ?Maxemail Content Generator?
Emailcenter have launched ?Maxemail Content Generator?, the email marketing industry?s first solution for assisting email marketers with generating relevant content for their email campaigns.
New Triggered Email Wizard
Emailcenter have enhanced their existing triggered emails capabilities within their Maxemail email marketing solution by including a series of wizards that enable even the most non-technical users to create and edit their triggered emails.
Changes to email marketing in 2007
Email marketing has moved on in a number of areas over the past 12 months. Things that were relevant in January are no longer correct - here are the main changes you should be aware of.
10 common email marketing questions
We get asked the same questions every day so we thought we would put the answers to the most popular ones here.
Easy ways of adding dynamic content to your email campaigns
Dynamic content is about tailoring sections of your email content for each recipient. The benefits are it increases the relevance of each email and can save valuable time in the production process. Dynamic content should be more than just adding in relevant product offers and news - there are many other ways you can tailor your email.
Institute of Direct Marketing - Email deliverability article
Emailcenter recently had our paper entitled "A guide to email deliverability for B2C marketers" within the New Technology Briefing section of the Journal of Direct, Data and Digital Marketing Practice. IDM members can download the paper here or refer to their paper copy of the journal.
New Maxemail Comparison reports
Maxemail users will soon be seeing some new reporting functions to build reports comparing different email campaigns.
10 quick wins for your email marketing
At the recent E-Commerce Expo event Emailcenter presented a seminar providing some useful insights into how you can make some quick wins in your email marketing.
New Maxemail V4.3 features
Emailcenter have now released V4.3 of Maxemail. Key enhancements are described on this page.
A/B Split Testing for your email campaigns - Webinar Download
Following our recent webinar on A/B Split Testing we have a recording of the session that you can download and view at your leisure.
Case Study: Automating email campaigns
One of the major reasons why advanced email campaigns are not implemented is the amount of time it takes to produce relevant content and set-up all of the segments. Here is a guide to how Maxemail can help along with a case study of how one company has fully automated their email marketing.
Got an RSS feed? Find out how you can use it to automate your email campaigns
If you have an RSS feed on your website Emailcenter can now help you utilise its content to populate your email templates. Each email takes time to produce so by having content automatically embedded into your email template with all of the correct formatting could enable you to save time and send emails that would not otherwise be feasible.
Corporate Direct: Case Study
Corporate Direct (Europe) Limited trading as Corporate Telecommunications are a specialist distributor of headsets, handsets, audio conferencing, call recording and voice and data installation equipment. Products are sold through both a telesales operation and the online store. Email marketing is used by Corporate Direct to drive additional orders from their existing customers. As this channel provides detailed reporting information regarding who has received, opened and clicked upon the email the reporting information is then utilised to target the telesales effort.
A guide to planning email marketing campaigns for Christmas
According to the IMRG in the run-up to Christmas 2006 British consumers spent Ј7.66 billion online. In many cases retailers earn more in the 10 weeks prior to Christmas than the other 42 weeks of the year put together. While your search marketing strategy, online and offline advertising will bring you new customers, email will enable you to drive sales from existing customers and warm prospects. This guide provides online retailers with some tips to maximise the success of their email marketing campaigns during this period.
Email template tips
We are often asked for advice on designing a template. There are many things to consider and we have split these into 3 main categories.
5 quick fixes for your email marketing
Over the last few months we have worked with our clients to find some easy tweaks to their email campaigns that have a big boost on performance of the email campaigns. Here are our favourites.
Automating email campaigns
In our Maxenews newsletter we are always saying that one of the important success factors of an email is its relevance to the recipient. Part of what makes up relevance is the time they receive certain emails. With the Maxemail API you can automate all of the manual processes in setting up a campaign - therefore enabling you to send campaigns to a small number which otherwise would not have been worth the effort.
10 ways to improve your sign up process
We explain how to improve your email sign up process using incentives, formatting and layout to make sure you're getting as many people as possible subscribing to your newsletters or email offers.
New Maxemail Integration options
Emailcenter have enhanced our API service that is used to integrate other systems with Maxemail. This could include automating data transfer into lists from your CRM system, recording tracking information such as opens against your internal customer records or even setting up automated campaigns from your website.
How to boost open rates with your 'From' name
The subject line of the email is often considered the main factor in achieving a good open rate. However if the recipient does not know and trust the sender of the message they are less likely to open the message in the fear of it being spam or a virus. Here are some examples of using 'From' addresses that have significantly increased the number of opens.
How small changes can turn into a huge boost for you email marketing
Small changes to your email can make a surprisingly large impact on your results. Marketers who test their emails generally stick to basics such as subject lines, the day of the week or from name. These are fairly obvious things to test and will make a huge difference. But what about minor changes to copy and layout? Do these make any significant difference?
When is the best day to send an email campaign in your industry?
Over the last couple of months we have looked at which day or hour is best for sending your email marketing campaigns. Up until now we have looked at overall benchmarks but we also thought it would be interesting to look at how the results vary by sector.
Using Dynamic Content to reduce campaign set-up time
If you have numerous versions of a newsletter there is a way you can reduce the amount of work required in preparing the newsletter using dynamic content to tailor parts of the message for each recipient.
Emailcenter join the DMA
As part of our on-going commitment to staying at the forefront of email, digital and direct marketing we have joined The IDM
When is the best time to send an email campaign?
Following on from last months article on the best day of the week for sending email we will now look at the best time of day for sending.
Introducing Maxemail Heatmaps report
A new feature being introduced in Maxemail is our Heatmap report. The Heatmap report overlays the click-thru's in an email campaign on top of your creative. Users of analytics packages such as Google Analytics will be familiar with this approach.
When is the best time to send an email?
The most common question asked by our clients is when is the best time to send an email campaign to their lists. Many people can give generic advice but to truly understand how effective each day of the week is you need to look at the average open and click-thru rates for each day.
Is your email marketing legal?
All limited companies should be including certain name and address details in all email campaigns. Here is what those details are.
My email has been classified as junk by an ISP - what should I change to get it delivered?
If you are using Inbox Seeding this is a common problem you may come across. Where as the spam assassin filter clearly shows the reasons for a particular score Hotmail, Yahoo and the other major providers never provide reasons why the email has been classified as spam. Therefore where on earth do you start when making changes?
Overview of the UK's main blacklists
Blacklists are lists of IP addresses and domain names that are considered to be sources of spam. If you appear on a blacklist the chances are it will have a massive effect on your email campaign as much as 40% of your list could be blocked.
Outlook 2007 - a new problem for email marketers
Traditionally it has been easy for designers to get their HTML email rendered correctly in Outlook, the dominant desktop email client. Unfortunately this is about to change with the release of Outlook 2007.
10 more must have features in your email marketing software
Last month we looked at 10 key features your email marketing software solution should possess. Here are 10 more
What is the benchmark deliverability rate in your industry?
Last month we revealed the results of our survey into benchmark deliverability rates at each of the major ISPs in the UK. This highlighted some interesting results and provided us with various action points for ensuring good deliverability.
Which UK domain is the worst for email deliverability?
At Emailcenter we utilised our Inbox Seeding tool to test 128 different email creatives at the major ISPs to see how many were delivered into the inbox, junk mail folder or completely rejected. This article shows you the easiest and most difficult ISP's to deliver to.
10 must have features in your email marketing software
Email marketing software enables you manage your email campaigns more effectively. If you are looking for a solution read this guide on the 10 essential features you should be looking for.
Why is your 'From' address so important for email deliverability?
There are a number of reasons why using the 'From' address used in your email campaign will effect deliverability and your open rate. This article provides 5 areas for you to look at.
Preview your email marketing messages in different email clients
A guide to getting your email rendered correctly in email clients and a description of a tool for previewing your email marketing messages.
What email domains provide email marketers with the best results?
Research shows that email marketers will get different response rates at different ISP's. Read about the research and what to do here.
Introducing Inbox seeding - improve your email deliverability
For many B2C email marketers ensuring that you do not get delivered to the junk mail folder at the major ISP's is crucial to the success of any email campaign. The reason why it is more important for B2C marketers is that as much as 80% of their list might be at one ISP in particular, usually Hotmail. Find out how Inbox Seeding may help.
Maxemail ROI Tracking - understanding how your emails are driving sales
Emailcenter have recently released our ROI tracking solution that enables you to see how many people, and how much revenue was generated from each email campaign. While this can of course be fulfilled by your web analytics solution there are many benefits of using the Maxemail solution
Why is funnel reporting so important in email marketing?
Most email marketing solutions give you stats on opens, click-thru's and so on. These stats only give you a limited insight into the performance. What is really required is a funnel report.
Advantages of an in-house solution for your email marketing
The general trend in the email marketing industry has been for people to move away from in-house solutions towards the hosted model. This is usually because of the perception that the problems you were having with your custom-built email-marketing tool would not be solved by off the shelf software.
Text vs. HTML - which is best?
A question that is often asked is should I send my message in HTML or plain text? Of course with solutions such as Maxemail you can send in multi-part and the vast majority of email clients can read HTML now.
White-labelling Maxemail to offer your own email marketing service
Agencies whom wish to offer email marketing is an additional service to their clients can take advantage of our white-labelled version of Maxemail.
Benefits of dynamic content in email marketing
We published a full guide to designing emails for web-based email clients some time ago. However here is a simplified guide to the do?s and the don?ts.
General display tips for Hotmail, AOL and Yahoo
We published a full guide to designing emails for web-based email clients some time ago. However here is a simplified guide to the do?s and the don?ts.
Maxemail Version 4 Preview
The latest major release of Maxemail is nearly ready. Subscribers to our newsletter and blog can have a sneak preview of the new features including additional reporting, a UK deliverability toolbox and dynamic content.
Using Video in email marketing campaigns
Video is an excellent medium for demonstrating products, launching viral campaigns or promoting a holiday destination. See an example of video in action.
Industry Specific Email Marketing Benchmarks
Emailcenter have been publishing benchmark figures for email marketers for several months. However we have now broken these figures down into several industry segments to help marketers identify how they are performing against similar organisations.
Why do you get poor email marketing performance?
Most marketers measure their email campaigns in terms of the amount of opens & clicks they can generate. These stats tells us how well our email campaigns might be performing but to understand why something might not be. These fall into the following areas: