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Email Marketing And Opt In List Building
By John Ugoshowa
Since the advent of the information technology, the Internet had been a valuable commodity to most people. Here, they find ways on how to earn more money even without having to spend more capital on Read more...
 
The "do's And Don'ts" When Contacting Cruise Line Companies
By Neil Maxwell Keys
The Human Resource staff of cruise line companies are seriously busy people! They're overworked and overwhelmed with deadlines. Running it is a HUGE operation.There is always a mountain of Read more...

Connect With Your Customers Through Email Newsletters
By Vlad Ehrsam
Highly effective approaches to establishing good customer relationships, writing email newsletters help keep you in your customers' mind and eye. And they generate plenty of re-order business, so Read more...
 

Below, you'll find extensive information on leading free email spam filter articles and products to help you on your way to success.

Preventing Identity Theft : What Can You Do?
By Danna Schneider
Identity theft is becoming an increasingly used buzzword in today's high tech world of online banking and bill paying, and with the advent of services like Paypal and shopping cart.

We hear about identity theft in the news all the time, and we think we very well may be at risk, but we're not sure what to do to help prevent it. Well, there are some things you can do that are very simple that will help prevent you from ever becoming a victim of this potentially disastrous crime.

Unfortunately, even though identity theft is a federal crime, that still doesn't scare theives away from bilking millions of dollars of year from unsuspecting, hard working people like you and I. It's not something that any of us want to deal with, but it is prudent to exercise caution whenever possible to reduce your risk.

At this point, we may all have a story about a friend, acquaintance, or family member who was an unwitting victim of some form of identity theft, and the good thing is, these bring the reality closer to home, and have made more people aware that is a growing problem. There are a few types of identity theft, and I'm sure there are even more than I am listing here that not a whole lot of people are aware of.

The types of identity theft are :
1.) When one's personal information is stolen from their person, such as a wallet with credit cards and other identity revealing financially negotiable instruments.

2.) Something called "phishing" where bogus emails are sent from a scam artist claiming to be a bank or some other type of financial institution, claiming they need you to "sign in" and provide personal information that can allow them to filter money from your account, or charge purchases to a credit card.

3.) Mail related identity theft is where a thief can either intercept your mail and get your personal information or even fill out a change of address form for you so they may receive your mail and do with it what they please.

4.) Internet fraud through unsecured websites when you provide credit card or personal information, a thief may be able to hack sites that are not secured and gain your personal information, or even infect your computer with a virus which hijacks personal information.

Like I said, the four mentioned above are probably not even the tip of the iceberg when it comes to identity theft, but they are the main categories of ways that these savvy and increasingly sophisticated scam artists are getting away with stealing money from people. So, what can you do to help prevent being a victim of these types of identity theft? Well, the good thing is, there are several ways you can help reduce your risk.

First and foremost, make sure you do not ever respond to an that is requesting you to log in somewhere to verify your information, even if it appears to be from a company you do business with on a regular basis. Spammers skilled in the art of "phishing" are very adept at making these emails look like the real deal, and unfortunately many people have been duped into disclosing important personal information.

What you can do to help combat this problem is visit the company's offical website on your own, not through any links in the of course, and report this suspicious to them. Most large companies have measures in place to protect their clients, and they want to be aware of any bogus emails going out to people with their trusted name attached.

There are also large efforts in the making to prevent these types of emails from coming through to your inbox, and instead going to your spam bulk file, making them more idenitfiable as a potential security threat, and also reducing the likelihood that one will be defrauded by them.

I saw an improvement in this, but just recently, my inbox has been indundated with spam emails requesting personal information, so it seems the scam artists have found a loophole and are taking advantage, although it may not last long.

Another important prevention measure is to not only be aware of bogus emails, but also to make sure any website that asks for credit card information for a purchase has a security seal of approval. These secured sites usually will have some sort of symbol that they are secured by Verisign or another online security system that signifies it should be safe to pay with. If the site looks fishy, stay clear.

Whenever you receive mail that has credit card information, or is a solicitation for a credit card offer, make sure you tear it up into pieces. Another scam to gain access to your credit or accounts is for thieves to go through your garbage and fill out your credit card offers with a change of address, get the new credit card mailed to them, and start using it to make purchases. Also, it is wise to always have up to date virus protection on your computer, as some viruses are designed to hijack your personal and credit information.

When making purchases with credit or debit cards in any retail establishments, if your credit card number prints on the receipt that they keep, ask to scribble out the whole thing.

Workers or other people may have access to your credit card information, or have just enough information to make online or over the phone purchases with your credit, and this is yet another way your identity can be stolen for the financial benefit of thieves.

While this list of measure you can take to help prevent identity theft is not all inclusive, it is a good start to ensuring your security and making sure your hard earned money stays in your pocket only. They are good principles to live by in this day and age of online banking and financing.

Free Article brought to YOU by ArticlesOn.com, where you'll find Articles On Everything! Visit http://articleson.com to get more free content.

Danna Schneider is the founder of Credit Card Deals and Info for information on low interest credit cards, loans and mortgages, as well as financial news and personal finance tips. She also manages an online entertainment magazine Movie and TV Reviews .

We strive to provide only quality articles, so if there is a specific topic related to email that you would like us to cover, please contact us at any time.

And again, thank you to those contributing daily to our free email spam filter website.

Emailcenter at E-Commerce Expo
Emailcenter will be exhibiting the latest version of Maxemail along with presenting our case study on how toptable.co.uk have increased bookings from their email marketing by 60% within a year.
Relevant email content quick and easy with ?Maxemail Content Generator?
Emailcenter have launched ?Maxemail Content Generator?, the email marketing industry?s first solution for assisting email marketers with generating relevant content for their email campaigns.
New Triggered Email Wizard
Emailcenter have enhanced their existing triggered emails capabilities within their Maxemail email marketing solution by including a series of wizards that enable even the most non-technical users to create and edit their triggered emails.
Changes to email marketing in 2007
Email marketing has moved on in a number of areas over the past 12 months. Things that were relevant in January are no longer correct - here are the main changes you should be aware of.
10 common email marketing questions
We get asked the same questions every day so we thought we would put the answers to the most popular ones here.
Easy ways of adding dynamic content to your email campaigns
Dynamic content is about tailoring sections of your email content for each recipient. The benefits are it increases the relevance of each email and can save valuable time in the production process. Dynamic content should be more than just adding in relevant product offers and news - there are many other ways you can tailor your email.
Institute of Direct Marketing - Email deliverability article
Emailcenter recently had our paper entitled "A guide to email deliverability for B2C marketers" within the New Technology Briefing section of the Journal of Direct, Data and Digital Marketing Practice. IDM members can download the paper here or refer to their paper copy of the journal.
New Maxemail Comparison reports
Maxemail users will soon be seeing some new reporting functions to build reports comparing different email campaigns.
10 quick wins for your email marketing
At the recent E-Commerce Expo event Emailcenter presented a seminar providing some useful insights into how you can make some quick wins in your email marketing.
New Maxemail V4.3 features
Emailcenter have now released V4.3 of Maxemail. Key enhancements are described on this page.
A/B Split Testing for your email campaigns - Webinar Download
Following our recent webinar on A/B Split Testing we have a recording of the session that you can download and view at your leisure.
Case Study: Automating email campaigns
One of the major reasons why advanced email campaigns are not implemented is the amount of time it takes to produce relevant content and set-up all of the segments. Here is a guide to how Maxemail can help along with a case study of how one company has fully automated their email marketing.
Got an RSS feed? Find out how you can use it to automate your email campaigns
If you have an RSS feed on your website Emailcenter can now help you utilise its content to populate your email templates. Each email takes time to produce so by having content automatically embedded into your email template with all of the correct formatting could enable you to save time and send emails that would not otherwise be feasible.
Corporate Direct: Case Study
Corporate Direct (Europe) Limited trading as Corporate Telecommunications are a specialist distributor of headsets, handsets, audio conferencing, call recording and voice and data installation equipment. Products are sold through both a telesales operation and the online store. Email marketing is used by Corporate Direct to drive additional orders from their existing customers. As this channel provides detailed reporting information regarding who has received, opened and clicked upon the email the reporting information is then utilised to target the telesales effort.
A guide to planning email marketing campaigns for Christmas
According to the IMRG in the run-up to Christmas 2006 British consumers spent Ј7.66 billion online. In many cases retailers earn more in the 10 weeks prior to Christmas than the other 42 weeks of the year put together. While your search marketing strategy, online and offline advertising will bring you new customers, email will enable you to drive sales from existing customers and warm prospects. This guide provides online retailers with some tips to maximise the success of their email marketing campaigns during this period.
Email template tips
We are often asked for advice on designing a template. There are many things to consider and we have split these into 3 main categories.
5 quick fixes for your email marketing
Over the last few months we have worked with our clients to find some easy tweaks to their email campaigns that have a big boost on performance of the email campaigns. Here are our favourites.
Automating email campaigns
In our Maxenews newsletter we are always saying that one of the important success factors of an email is its relevance to the recipient. Part of what makes up relevance is the time they receive certain emails. With the Maxemail API you can automate all of the manual processes in setting up a campaign - therefore enabling you to send campaigns to a small number which otherwise would not have been worth the effort.
10 ways to improve your sign up process
We explain how to improve your email sign up process using incentives, formatting and layout to make sure you're getting as many people as possible subscribing to your newsletters or email offers.
New Maxemail Integration options
Emailcenter have enhanced our API service that is used to integrate other systems with Maxemail. This could include automating data transfer into lists from your CRM system, recording tracking information such as opens against your internal customer records or even setting up automated campaigns from your website.
How to boost open rates with your 'From' name
The subject line of the email is often considered the main factor in achieving a good open rate. However if the recipient does not know and trust the sender of the message they are less likely to open the message in the fear of it being spam or a virus. Here are some examples of using 'From' addresses that have significantly increased the number of opens.
How small changes can turn into a huge boost for you email marketing
Small changes to your email can make a surprisingly large impact on your results. Marketers who test their emails generally stick to basics such as subject lines, the day of the week or from name. These are fairly obvious things to test and will make a huge difference. But what about minor changes to copy and layout? Do these make any significant difference?
When is the best day to send an email campaign in your industry?
Over the last couple of months we have looked at which day or hour is best for sending your email marketing campaigns. Up until now we have looked at overall benchmarks but we also thought it would be interesting to look at how the results vary by sector.
Using Dynamic Content to reduce campaign set-up time
If you have numerous versions of a newsletter there is a way you can reduce the amount of work required in preparing the newsletter using dynamic content to tailor parts of the message for each recipient.
Emailcenter join the DMA
As part of our on-going commitment to staying at the forefront of email, digital and direct marketing we have joined The IDM
When is the best time to send an email campaign?
Following on from last months article on the best day of the week for sending email we will now look at the best time of day for sending.
Introducing Maxemail Heatmaps report
A new feature being introduced in Maxemail is our Heatmap report. The Heatmap report overlays the click-thru's in an email campaign on top of your creative. Users of analytics packages such as Google Analytics will be familiar with this approach.
When is the best time to send an email?
The most common question asked by our clients is when is the best time to send an email campaign to their lists. Many people can give generic advice but to truly understand how effective each day of the week is you need to look at the average open and click-thru rates for each day.
Is your email marketing legal?
All limited companies should be including certain name and address details in all email campaigns. Here is what those details are.
My email has been classified as junk by an ISP - what should I change to get it delivered?
If you are using Inbox Seeding this is a common problem you may come across. Where as the spam assassin filter clearly shows the reasons for a particular score Hotmail, Yahoo and the other major providers never provide reasons why the email has been classified as spam. Therefore where on earth do you start when making changes?
Overview of the UK's main blacklists
Blacklists are lists of IP addresses and domain names that are considered to be sources of spam. If you appear on a blacklist the chances are it will have a massive effect on your email campaign as much as 40% of your list could be blocked.
Outlook 2007 - a new problem for email marketers
Traditionally it has been easy for designers to get their HTML email rendered correctly in Outlook, the dominant desktop email client. Unfortunately this is about to change with the release of Outlook 2007.
10 more must have features in your email marketing software
Last month we looked at 10 key features your email marketing software solution should possess. Here are 10 more
What is the benchmark deliverability rate in your industry?
Last month we revealed the results of our survey into benchmark deliverability rates at each of the major ISPs in the UK. This highlighted some interesting results and provided us with various action points for ensuring good deliverability.
Which UK domain is the worst for email deliverability?
At Emailcenter we utilised our Inbox Seeding tool to test 128 different email creatives at the major ISPs to see how many were delivered into the inbox, junk mail folder or completely rejected. This article shows you the easiest and most difficult ISP's to deliver to.
10 must have features in your email marketing software
Email marketing software enables you manage your email campaigns more effectively. If you are looking for a solution read this guide on the 10 essential features you should be looking for.
Why is your 'From' address so important for email deliverability?
There are a number of reasons why using the 'From' address used in your email campaign will effect deliverability and your open rate. This article provides 5 areas for you to look at.
Preview your email marketing messages in different email clients
A guide to getting your email rendered correctly in email clients and a description of a tool for previewing your email marketing messages.
What email domains provide email marketers with the best results?
Research shows that email marketers will get different response rates at different ISP's. Read about the research and what to do here.
Introducing Inbox seeding - improve your email deliverability
For many B2C email marketers ensuring that you do not get delivered to the junk mail folder at the major ISP's is crucial to the success of any email campaign. The reason why it is more important for B2C marketers is that as much as 80% of their list might be at one ISP in particular, usually Hotmail. Find out how Inbox Seeding may help.
Maxemail ROI Tracking - understanding how your emails are driving sales
Emailcenter have recently released our ROI tracking solution that enables you to see how many people, and how much revenue was generated from each email campaign. While this can of course be fulfilled by your web analytics solution there are many benefits of using the Maxemail solution
Why is funnel reporting so important in email marketing?
Most email marketing solutions give you stats on opens, click-thru's and so on. These stats only give you a limited insight into the performance. What is really required is a funnel report.
Advantages of an in-house solution for your email marketing
The general trend in the email marketing industry has been for people to move away from in-house solutions towards the hosted model. This is usually because of the perception that the problems you were having with your custom-built email-marketing tool would not be solved by off the shelf software.
Text vs. HTML - which is best?
A question that is often asked is should I send my message in HTML or plain text? Of course with solutions such as Maxemail you can send in multi-part and the vast majority of email clients can read HTML now.
White-labelling Maxemail to offer your own email marketing service
Agencies whom wish to offer email marketing is an additional service to their clients can take advantage of our white-labelled version of Maxemail.
Benefits of dynamic content in email marketing
We published a full guide to designing emails for web-based email clients some time ago. However here is a simplified guide to the do?s and the don?ts.
General display tips for Hotmail, AOL and Yahoo
We published a full guide to designing emails for web-based email clients some time ago. However here is a simplified guide to the do?s and the don?ts.
Maxemail Version 4 Preview
The latest major release of Maxemail is nearly ready. Subscribers to our newsletter and blog can have a sneak preview of the new features including additional reporting, a UK deliverability toolbox and dynamic content.
Using Video in email marketing campaigns
Video is an excellent medium for demonstrating products, launching viral campaigns or promoting a holiday destination. See an example of video in action.
Industry Specific Email Marketing Benchmarks
Emailcenter have been publishing benchmark figures for email marketers for several months. However we have now broken these figures down into several industry segments to help marketers identify how they are performing against similar organisations.
Why do you get poor email marketing performance?
Most marketers measure their email campaigns in terms of the amount of opens & clicks they can generate. These stats tells us how well our email campaigns might be performing but to understand why something might not be. These fall into the following areas: